The Philosophy

Twenty Eight Deux is built on intention, restraint, and a clear point of view.

Timeless, affordable T-Shirts that will last.

We don’t operate on endless drops, restocks, or trends that disappear as quickly as they arrive. Every design we release exists within a defined framework — once it’s gone, it becomes part of the archive. No reissues. No repeats.

Seasons & Episodes

We operate in seasons, not collections.

Each season represents a year, broken into four episodes that follow the natural rhythm of the calendar. Every episode contains a single drop, released with intention.

Season One

S1E1 — Winter 26
S1E2 — Spring 26
S1E3 — Summer 26
S1E4 — Autumn 26

Each episode carries its own identity, references, and energy. When it ends, it closes. The archive grows, and the story moves forward.

Limited by Design

Every release is intentionally limited.

Once a design sells out, it is retired permanently. It will not be restocked, reproduced, or revisited. What exists is all that will ever exist.

Beyond the Obvious

We’re not just Monaco, St Tropez, or Gstaad.

Twenty Eight Deux isn’t built around a single destination, postcode, or lifestyle. Inspiration comes from across the world — from well-known places to those often overlooked. It’s about perspective rather than prestige, moments rather than monuments.

The aim isn’t to chase the expected, but to explore ideas and locations that feel considered and lasting.

The Archive Matters

The archive isn’t a marketing tool — it’s the backbone of the brand. It represents moments in time, decisions made once, and pieces that exist only for those who were there. Like memories.

Moving Forward

We’re not here to be everywhere.
We’re here to be intentional.

Limited releases. Clear structure. No repetition.
Once it’s archived, it stays there.

Watch this space.